A "hard-hitting" anti-littering campaign featuring images of dog mess and fly-tipped waste has been launched by East Lindsey District Council.
The authority says the 'Responsible People' drive comes following more than 2,900 requests from local people for action relating to littering offences and dog fouling in the region.
It is hoped the campaign will lead to more people taking responsibility for their rubbish.
Portfolio Holder for the Environment, Councillor Steve O'Dare, said: "The 'Responsible People' campaign tackles some particularly important issues which simply should not occur. It is unacceptable to let your dog foul on the pavement or playing field and not pick it up. People should not fly tip or drop litter. It's not only costly but also unsightly – it's about respect for the local area and the people that live in it.
"The message is simple, responsible people don't drop litter, they clean up after their pets, they don't fly-tip and above all else, they love where they live. These offences affect everyone. We're conveying the message using strong photos, but the truth of the matter is that this is happening within our communities and it must stop!"
The campaign not only includes posters and traditional newspaper advertising, it also includes a Social Media campaign and community engagement aiming to reach all sectors of society and all ages with the message that littering, fly-tipping and dog fouling is unacceptable in East Lindsey.
To report an incident of littering, fly-tipping or dog fouling please use the 'report it' links at www.e-lindsey.gov.uk/Responsiblepeople or call 01507 601111
