THIS year Breakthrough Breast Cancer is recruiting an army of bakers to fire up their ovens and give breast cancer a good beating in the first Great Pink Bake Off.
More women than ever are being diagnosed with breast cancer, so the charity wants local communities to whip up some support to help fund their life-saving research.
On Friday, October 18 simply gather your friends, family and colleagues to bring their baked goodies and ask everyone who attends to make a donation.
If that date doesn't work, you can hold a bake off anytime during October's Breast Cancer Awareness Month.
Sian Fraser, head baker for Breakthrough Breast Cancer's Great Pink Bake Off, said: "We hope everyone gets involved with this year's Great Pink Bake Off.
"Not only will you have a delicious time, you'll also be raising vital money for Breakthrough Breast Cancer's life-saving work"
The need for Breakthrough's research has never been greater; breast cancer is still the most commonly diagnosed cancer in the UK, affecting 50,000 women every year and killing 1,000 every month.
Jane Asher, baking expert and ambassador for Breakthrough Breast Cancer's Great Pink Bake Off, said: "Everybody knows someone affected by breast cancer – so I'm urging everyone to join the Great Pink Bake Off on October 18 and get baking to help support this fantastic organisation."
To join in the event and help raise some money for important research, visit www.pinkbakeoff.org or call 08080 100200.