DEVELOPERS have submitted plans for a new development of 50 houses and a mix of offices, showrooms and industrial units behind Tesco in Cleethorpes.
Bramall Properties have applied for planning permission to build a mixed complex with 50 dwellings and 150,000 square feet of space for retail units and showrooms, light industrial units and offices.
The plot of land is on Altyre Way, between Cleethorpes' Tesco and the Audi garage, backing onto the Wilton Road industrial estate.
But despite its surroundings, the address is in Humberston at a time of public outcry over proposed, large-scale housing developments in the area, including two applications for a total of 800 homes off Humberston Avenue.
Councillor John Fenty (Con, Humberston and New Waltham) said: "Too many applications are coming through for housing and I don't feel there is need or demand for them – targets for new housing in the area are wrong."
However, Lawrence Brown, from property agent Scott's Property, said it was the perfect place for a mixed usage project – which provides "a perfect balance" and should not disturb other residents.
He added: "It is on a green field but is allocated for housing in the council's local plan and we are not planning to build on a green oasis – it has Tesco on one side and an Audi garage on the other.
"This is not a sprawling housing development but a sensible mix, offering both employment and housing opportunities on a plot between Grimsby, Cleethorpes and Humberston."
Mr Brown said that the retail units could be used for a mixture of offices, retail showrooms, depots for small or large companies and light industrial units – but the exact balance is not yet decided.
He said that his client is "totally committed" and will build the business units before he finds tenants – providing high quality space for businesses who need it urgently, which he claims does not exist at the moment.
Mr Brown said that the project was "great news for the area" – but only in its current form.
He added: "A great deal of investment has gone into getting the mixed-usage of this project exactly right to make it sustainable and it is important people do not cherry pick, which bits they like."