A PERFECT antidote to Black Friday arrives this weekend ... Small Business Saturday.
The celebration of independent gems comes after the chaos surrounding the major retailers seven days ago, with the Christmas countdown in full swing.
Now North East Lincolnshire Council has come on board, contributing to the season of good will by removing car parking charges in ALL of the car parks it controls, in order to further stimulate interest.
Laura Fowler, chair of North East Lincolnshire branch of the Federation of Small Businesses, had flagged up the opportunity for the local authority to enhance the day, which is enjoying a strong social media campaign and Government support – with both Prime Minister David Cameron and Business Minister Matthew Hancock on board.
"I am delighted the council has acted," she said. "Hopefully this will bring a lot more people out on Saturday to support local business."
The festive spirit can be found no stronger than in Cleethorpes' Sea View Street, where this weekend's nod to the 'nation of shopkeepers' is followed by next week's Christmas Market. Parking charges will be waived again for that.
Kim Penistone and Janice Laver are well prepared for their second Christmas trading in Cleethorpes, having opened Willow and Co Ltd in summer 2013.
Their window display, the centre-piece of which features a large cast iron steam train, has already been described as a 'mini Harrods' by one visitor to their gift and home decor shop, and is one of a run of enticing decorations.
And the attention that Small Business Saturday, and the resulting market brings, has been welcomed.
Mrs Penistone said: "It is very important to make an effort. People come down the street for the whole atmosphere, and we are all independent shops, all offering something different.
"We are only a small business, we have only been open 16 months We are getting bigger as time goes on, and we have made a massive effort this year. We have worked really hard on it, and are very proud.
"People say 'you'll miss the summer trade,' but Sea View Street to us is as much about local people supporting us all year round. That said we do get people from Doncaster and Sheffield, we have had people taking things down to London and have even sent items to Australia and New Zealand."
The train was spotted at a special show at the NEC in February. "That's when it first came to mind. We planned it from there, it has taken a long time, but we think the end product is fantastic," she said.
Not impressed by what she saw nationally on Black Friday, Mrs Penistone said: "I don't like the whole idea of it, it fetches the greed out of people."
Looking ahead, to the three day market which starts next Friday, with late shopping until 9pm then and on Saturday, with more free parking laid on, Mrs Penistone added: "It is going to be fantastic. There is lots going on. There will be stalls all down the street, mulled wine and mince pies, roasted chestnuts, local gifts, a fun fair, donkey rides, magic fairies, Santa's grotto and sleigh, choir singers, a brass band and Frozen's, Anna and Elsa act to sing along! The fun is opening out into a whole square with Knoll Street and Cambridge Street too."
Just the ticket! Car parks awash with the season of good will
Free parking is rolled out by North East Lincolnshire Council as part of a package of support to local retailers today.
The early Christmas present, worth up to £5, is in addition to that offered on Thursdays in the run up to Christmas in Grimsby, and free parking from 4pm next Friday in Yarra Road and Wardall Street to support the Christmas extravaganza there.
Council leader Chris Shaw said: "We're delighted to be able to continue our support for small businesses in North East Lincolnshire.
The council supports small businesses in many ways, including help with grants and skills support. In North East Lincolnshire alone, more than £5 million worth of support has been granted to businesses in our area helping to generate local jobs."
As reported earlier this year, North East Lincolnshire Council is already recognised nationally for supporting small businesses, being listed in the top ten of UK local authorities.
Councillor Ray Oxby, portfolio holder for economic development, added: "With the Coca-Cola truck visiting Grimsby next week, we're expecting around 11,000 people on that day alone, and with the usual free parking on late night shopping days, I hope small businesses already appreciate the work the council is doing to help them, particularly in the festive season."
Car parks that are free today include key shopping areas in Grimsby:
Abbey Walk Multi-Storey
Cartergate
Burgess Street
Town Hall
Garden Street (Somerfield)
Garibaldi Street
Wellington Terrace
Orwell Street East
Orwell Street West
Duchess Street
Market Hall Roof
And in Cleethorpes:
High Street
St Peter's Avenue
Wardall Street
Yarra Road
![Free parking provided by North East Lincolnshire Council today for Small Business Saturday Free parking provided by North East Lincolnshire Council today for Small Business Saturday]()