LINCOLNSHIRE foodies The Dip Society have launched a saucy Valentine's promotion for their cheeky brand, starring Dawn O'Porter.
The dip producing team from Wold Newton has taken to You Tube with a 30-second commercial that will certainly whet some appetites, recruiting a top television name for the teaser.
O'Porter, who presented How to Look Good Naked, is known for a risque line of work, and doesn't disappoint for the North East Lincolnshire firm.
Claire Chapman-Duffy and Helen Boyle are the brains behind the brand, having met at a wedding in 2009. The idea was discussed and it has built from there, securing awards and listings with the likes of Ocado and Booths.
They have not been averse to their own cheeky antics, taking the plunge in a Lincolnshire pond to promote a 'skinny dip' last summer.
Reaction on social media has been swift with O'Porter retweeting the campaign to her near 400,000 followers. It could well be set to become a vintage Valentine's viral virtuoso performance from the 36-year-old Scot, who also has her own clothing line, dressing Edith Bowman for her 50 Shades of Grey premiere outing this week. Click above and you'll see clothes take a back seat, now pass us the cucumber, celery and carrot...
