YOU'LL either love it or hate it as Unilever have launched a Marmite flavoured chocolate egg for Easter.
The egg is being launched alongside an equally unlikely Pot Noodle version by food giant Unilever, which argues they will 'broaden the appeal of Easter'.
The idea of mixing the savoury and salty taste of Marmite with the sweetness of chocolate is not the first flavour combination that would spring to mind, and the egg is said to have a beefy taste.
The Pot Noodle Egg is plain in comparison, and is just a milk chocolate egg inside a Pot Noodle cup.
Unilever has formed a partnership with the confectionary firm Kinnerton to deliver the chocolate egg which carries hints of Marmite flavours and is promoted under the slogan 'love it or hate it'.
The firm's UK head of licensing Julie McCleave said: "Building on the success of our first ever Easter egg launch last year with iconic ice cream brands Magnum, Cornetto and Mini Milk, we wanted to bring something new to the Easter egg market once again for 2015.
"By broadening the appeal of the Easter egg fixture, we anticipate that the new additions will drive sales for retailers by offering an exciting new product from brands that consumers know and love."
The firm is hoping to tap into a growing Easter egg market that is now worth £365million in the UK every single year.
