The new Sacha Baron Cohen film Grimsby has yet to be released.
But judging by the controversy it has caused already in and around Grimsby, there is huge interest in seeing how the movie pans out... and not just in northern Lincolnshire.
Shooting began last summer and The Borat star's comedy will finally hit the cinemas on July 31, 2015
Helmed by Now You See Me director Louis Leterrier, the film focuses on a British black-ops spy who is forced to team up with his estranged football hooligan brother.
Sacha worked on the screenplay alongside Alan Partridge and Borat scribe Peter Baynham and Wreck-It Ralph writer Phil Johnston.
Grimsby film co-stars will include Mark Strong, Isla Fisher, Annabelle Wallis, Ian McShane, Gabourey Sidibe, Johnny Vegas and Penélope Cruz.
