Shoppers in Grimsby are expected to go into overdrive later this month as Black Friday 2014 looms closer.
Hailed as the 'biggest shopping day in history', Black Friday originates from the USA and will see a wave of shopping deals across stores in the area.
Retail giants, such as Amazon, Asda and John Lewis are all expected to offer deals, while Sainsbury's will launch discounts for first time.
This year Black Friday falls on Friday, November 28 - the day after Thanksgiving.
It's when Americans would flock to the sales as part of their Thanksgiving holiday.
In the UK, however, Black Friday meant little until 2010. Before then, the only knowledge most shoppers had about the US craze was the television images of consumers fighting to get into the leading stores, such as Macy's in New York. The nearest phenomenon in the UK was Boxing Day.
Now UK retailers have jumped on it, in the hope of giving their pre-Christmas sales a huge boost.
Retailers have the Philadelphia Police Department to thank for Black Friday. It was the American police who, during the 1950s and 1960s, gave the name to the day after Thanksgiving because of the chaos that ensued in the city as shoppers flocked to the high street sales while spectators travelled to the annual Army vs Navy American football match.
Shops in Philadelphia pushed for the day to be known by the more flattering "Big Friday". For them, the day after Thanksgiving was vital as it was the day that shoppers started their Christmas shopping and they wanted as many people as possible through their doors - firmly pushing any struggling accounts from the red into the black.
Indeed, at one stage retailers pushed the president to move Thanksgiving to earlier in November so there was more time for Christmas shopping.
Now, thanks to the internet, the online shopping revolution has brought Black Friday to Britain.
Four years ago, Amazon started offering Black Friday discounts in Britain. Since then, more retailers have joined in.
You may remember the scenes last year, when Asda, which is owned by America's biggest retailer Walmart, ran flash promotions within stores leading to chaos as shoppers rushed to pick up tablet computers for £49, 32-inch LED televisions for £99, and a Black & Decker drill for £39, all of which were sold on a first-come first-served basis.
This year, with more retailers joining in, the day is expected to be even busier. Black Friday 2014, scheduled for November 28, should be the biggest online shopping day ever in the UK.
