A GRIMSBY firm is turning up the heat on the radiator industry after donating two of its hand-finished models for an ITV television programme.
Woworads, based off Ladysmith Road, has crafted two of its finest radiators for use in the next series of Peter Andre's 60 Minute Makeover.
The show sees the former pop star and his army of craftsmen and women remodel the homes of nominated families in just an hour.
Woworads managing director Mike Smith pledged a red Victorian radiator for one episode, and a Downton Abbey style Rococo 660 antique model for the season finale, which will have a theme based on the hit BBC drama.
"We're just delighted to be able to help. It's a good thing for us to have national publicity as we are a small company," he said.
"They got in touch with us a couple of weeks ago for the show in November, which has already been filmed, and asked us whether we'd be able to help."
Staff at Woworads are no strangers to supplying the great and the good, having served celebrities and shipped their unique wares to cities across the globe.
In a major recent project, the firm fitted out the giant English-Speaking Union based at Dartmouth House in London with 24 new cast iron radiators with a unique bronze aged effect.
The firm also counts its customers in New York, Boston and Philadelphia in America, as well as Finland and in the Georgian Palace in Tblisi, and the Coleman's Mustard family home in Norwich.
"We send more radiators to America than we do within Grimsby," said Mike.
Mike, a former metal polisher, stumbled across the radiator trade before setting up Woworads around three years ago.
Although full details of the new series have not yet been released, he understands the red Victorian radiator will be installed in a child's room at a house in Lancashire.
Most of their radiators are built, tested and sprayed, but other second-hand models are painstakingly restored to their former glories, with impressive results.
Mike said: "Although we will not be appearing in the show I'm told we'll get a good plug and name check.
"It's just good for us to get our name out there.
"We're having a quiet and more manageable period now but things always tend to pick up towards September when people start to put their heating back on."
Last month, we reported that another Grimsby firm, Carpet Express, had also been involved in the show.
The episode featuring Woworads is due to be aired on November 19.
