Krispy Kreme arrives in area

WE DON'T like to sugar-coat the news for you here at the Grimsby Telegraph – but Krispy Kreme Doughnuts have now come to the area.

There was a time when only those who made the trip across the Atlantic had tasted the pleasure of the sugar-glazed treats from the famous American franchise.

But now, the doughnuts are available from Tesco stores in Grimsby and Cleethorpes, arriving at 7am, fresh from Leeds where they are baked every morning.

Gurdeep Singh, who handles the brand in the north, said: "We decided to come to the area after loads of requests from Facebook and Twitter users.

"They are going to fly out the cabinets – people go absolutely mad for them wherever we open.

"One customer once told me that eating them is like biting into a cloud – they just crumble in your mouth."

Two people have also been taken on to keep the cabinets restocked after the company worked with the Jobcentre to find the candidates.

Mr Singh added: "Working with the community is a big part of our ethos as a company, so we were glad that we could create jobs."

Tesco Grimsby store manager John Carberry said: "I was really pleased to hear we were getting the doughnuts because they are so popular – but not as pleased as my six-year-old son.

"I'm over the moon to have anything that will drive sales in the store and I'm delighted that it has created two jobs for the local area – every little helps."

Krispy Kreme Doughnuts were started in the USA in 1937 and are now available in almost every mall and freeway in the country.

They first came to England ten years ago, opening a small shop in Harrod's, run by a UK master franchise with total control over their operations in this country.

Now, there are more than 300 outlets in UK and it has a deal to sell the popular sweets at Tesco supermarkets.

The company is expanding further still, with Grimsby, Cleethorpes and Pontefract being the latest stores to start selling them yesterday.

They are baked at a main store in Leeds, where you can also get a tour of the factory.

Mr Singh said: "We started in the south and we are moving into The North now – and people can't get enough of them.

"When we opened our first Scotland store in Edinburgh, it was so popular that it caused three-hour tailbacks on the motorway."

It's famous for the Original Glaze recipe, which fly off the shelves by the dozen – and are available in threes and singularly, too.

There is also an Assorted Dozen, which includes varieties such as the strawberry gloss, chocolate custard, glaze raspberry, chocolate dream cake and apple pie.

But you can also buy all of them individually and make your own dozens, choosing your favourites.

Mr Singh added: "You can just choose whatever suits you."