DIRECT flights to Denmark will soon be taking off from Humberside Airport.
Scandinavian Airlines (SAS) will be launching the new five-day-a-week service to Copenhagen on October 28.
Introduced primarily to serve business travellers, the service will also cater for passengers taking short breaks in Scandinavia and the Baltic countries.
The announcement comes just a fortnight after Humberside added Alicante and Majorca to its list of destinations, and is being described by airport bosses as a big vote of confidence in the Humber as a place to do business.
The new service will be the only direct, non-stop flight to Scandinavia from the Humber, Lincolnshire and Yorkshire region. Hans Dyhrfort, SAS's regional general manager for Western Europe, said: "With more than five-million people living within reach of the airport, the Humber region is an important northern hub and area of development for SAS. And with the area on its way to becoming the renewable energy capital of the UK, now is the perfect time to strengthen ties with Denmark and the Nordic region."
Paul Litten, pictured, commercial director at Humberside Airport said: "The announcement of a new high-profile route to Copenhagen is great news for Humberside International Airport.
"SAS's commitment underlines their view that the Humber, Lincolnshire and Yorkshire region is a place to do business and this service will provide superb connectivity to Scandinavia and beyond."
The new flights will commence on October 28, departing Humberside at 7.25pm and arriving in Copenhagen at 10pm local time. Return flights will depart Copenhagen at 6.20pm and arrive at Humberside at 6.55pm.
Tickets will be on sale from Monday, flights starting from £103 one-way.
Dr Ian Kelly, chief executive of the Hull & Humber Chamber of Commerce, said: "I think this is fantastic news. Paul Litten and his team are doing a fantastic job under the new ownership arrangements and this is an example of a valuable new route that should expand as our renewables activity continues to grow.
"Scandinavia is a part of the world with which the Humber has traded very strongly and this allows for a greater formalisation of those links."