WITH the clocks about the go back and darker nights looming, Humberside Police are launching a scheme aiming to boost the safety of cyclists on North East Lincolnshire's roads.
The Cycle Bright initiative, which is being run in conjunction with partner agencies including North East Lincolnshire Council, will target areas where there have been a high number of incidents involving cyclists during the winter months.
As part of the campaign, high visibility items will be given to cyclists to help them be seen whilst out riding. A series of signs will also be displayed in the worst affected locations to make motorists more aware of cyclists using the roads.
South bank Casualty Reduction Officer PC Barry Gardner said: "This initiative is being timed to coincide with the end of British summer time when the clocks will be put back and longer darker nights are once again upon us.
"Cycling in the region is on the increase. That may in part be due to our massive success at the Olympics or perhaps due to the economic downturn and the cost of fuel. With that increase of cyclists on our roads comes an increased chance of collisions involving cyclists.
"I would urge all drivers to look out for and give plenty of room to cyclists at all times, especially when negotiating junctions. It is at junctions where we get the majority of our cycling collisions. The idea behind the poster campaign is to encourage both motorist and cyclist alike to take responsibility for their own actions.
"The 'mind the gap' poster is to remind drivers to allow a cyclist enough room when carrying out an overtake manoeuvre and the high vis posters are there to encourage cyclists to help themselves and wear bright clothing and display lights, thus reducing the chances of not being seen by a motorist."
