"THEY will never be forgotten."
That was the call from organisers of a fundraising campaign to remember fallen service personnel from North East Lincolnshire.
The regiments and squadrons they belonged to will soon have their names and emblems emblazoned on plaques in Cleethorpes, attached to the new Cleethorpes Remembrance Gate.
The stainless steel arch is due to be unveiled when the annual Armed Forces Day is held in the resort next month.
Plans for the arch, to commemorate the sacrifices of local Armed Forces personnel, were backed by North East Lincolnshire Council's planning committee earlier this month.
Each of the plaques will cost £300 and be inscribed with the names of regiments, squadrons and naval crews.
PC Danny Fleming, of Humberside Police, who served for 24 years with The Scots Guards, appealed to all servicemen and women in North East Lincolnshire who have served to support the campaign and donate towards a plaque dedicated to their crew, division, regiment or squadron.
He said: "We are aiming to get all members of The Household Division to donate money so we can have a regimental plaque."
It will carry the star emblem of the Guards, with the motto Septum Juncta In Uno, meaning seven joined in one, representing the seven divisions of the Guards.
Mr Fleming said: "It will be an honour for the two Grenadiers, Jimmy Major and Matthew Telford, who were killed in Afghanistan in 2009."
Sergeant Telford's widow Kerry Telford said: "I support the idea of a plaque memorial. It is a lovely idea and thought from the Guards. It is something both our son Harry and I would be proud to see."
And Adrian Major, father of 18-year-old Guardsman Jimmy, of Cleethorpes, said: "The Remembrance Gate will be something people can look at over the years.
"There are memorials to those who were killed in the world wars. This will be a memorial of those killed in the latest conflict."
The arch will be put up on the two stone pillars in High Cliff Road opposite The Point, and will feature a 4ft by 2ft joint services crest, comprising the Army's crossed swords, the eagle of the Royal Air Force and a naval anchor in the centre.
The smaller steel plaques featuring the crests of the various different Armed Forces associations, will be fixed to the side of the two pillars, and the arch will be lit by two lamps, fixed to each pillar.
The associations are currently fundraising to pay for these items.
All the work will be carried out by Grimsby-based Blackrow Engineering.
Pledges can be made by e-mailing danielfleming3258@hotmail.com