EXACTLY three weeks since a family of five were killed on the A18, relatives of other accident victims ask: "How many more lives will we lose?"
Today marks three weeks since the Cockburns were killed on Barton Street, near Laceby, in a head-on crash with a lorry.
The tragedy brought back horrific memories for Nigel Nurse, whose 18-year-old son Adam died after colliding with a tree there in heavy rain in 2008.
At the time, he called for an immediate survey, and has now renewed a call for improvements to make the route safer.
Revisiting the scene where Adam died, he said: "The whole road needs a complete survey from one end to the other to see what needs to be done.
"We are losing lives. All that's there is a dotted line between the carriageways, but it is an A-class road.
"The latest tragedy shows it is not just one stretch of road which needs improving.
"I am not suggesting it should be dual carriageway. Let's see why it is so bad and what we can do. There are so many accidents and we have to say enough is enough."
Mr Nurse, 51, of Kettlewell Street, Grimsby, featured in a BBC documentary two years ago called Britain's Killer Roads.
He added: "The Cockburn family tragedy has brought it all back. Each new crash brings back painful memories for every single person who has lost someone there."
Jane Hanson (nee Pinder) lost a leg just yards from where the Cockburns – dad David, mum Angela, daughters Bethany and Carley Ann, and granddaughter Lacey Stephenson, all from Durham – lost their lives.
Jane was struck by a speeding motorcyclist in 1996 and thrown 15ft into the air as she crossed the road to meet friends gathered at a parked ice cream van. She was just 16.
Her mother, Patricia, of Laceby, witnessed the accident moments after dropping off her daughter.
"Every time there is an accident on the A18, it brings it all back," she said.
"I don't think it will ever stop. Drivers' attitudes are that they can do whatever they want.
"If they make it a 50mph limit, who is going to enforce the limit? If it is like the Laceby bypass, they slow down for the speed cameras and then speed up again. People have to learn to think more when they are driving."
She described Robert Foster, the motorcyclist involved, as driving like a "bat out of hell".
He was fined £300 and allowed to keep his licence following a court case – but died a year later in a crash in Cambridgeshire.
Jane now has two children and works at a school in Kent.
Her dad, Dave, who drives a tanker for a living, said: "The A18, in this day and age is not up to standard.
"When I am coming home from Immingham, the A18 is like a big rat race and everyone is trying to beat each other.
"It is a good idea to make it a 50mph limit but I don't know what the answer is; it could be speed cameras, possibly."
Businessman Keith Butters, who lived next to the A18 for 20 years with his wife Joanne, recommended double white lines should be painted along its whole length to prevent any overtaking.
The 45-year-old, of North Thoresby, who used to live at Willow Lakes, Ashby-cum Fenby, said: "Barton Street has always been a death trap.
"There have been accidents on the stretch of road from Ludborough to Laceby roundabout that have never been reported as people did not want to involve the police
"In 2001, a lady in a BMW overturned into our car park and her petrol tank ruptured.
"We also had a coach leave the road and end up in a field, but it was taken away by a breakdown truck and never reported.
"It got that bad we took registration numbers of vehicles and gave them to the police."
He called for increased police patrols on the road, adding: "To the families of all those who have been hurt or killed there, we are sorry you have been let down so badly.
"Our hope is that there are no more needless deaths or injuries on that road. We hope that the tragic loss of that poor Cockburn family will be the last, and action will be taken."
Jason Longhurst, head of development at North East Lincolnshire Council, said: "We are proactively supporting Humberside Police in its investigations and the council is not in a position to comment until these have been completed. We are awaiting the findings of the police report, but can confirm that the A18 Barton Street does fall into one of the areas which has been identified for a proposed speed reduction.
"On behalf of North East Lincolnshire Council we would like to offer our deepest condolences to the families and friends of those involved in this tragic incident and will review any findings from the investigation."
