A new Tesco supermarket would create 200 new jobs, the firm announced as it unveiled plans for a large store in Mablethorpe.
Initial plans for a store on Station Road have been scrapped in favour of a new store on Golf Road.
It could be open by next year, alongside a petrol station and pub restaurant.
The store plans are part of a large housing scheme by The Lindum Group which aims to build 180 homes.
A spokesman for Tesco said : "The change of location to Golf Road will allow Tesco to deliver a larger store with an even better and improved shopping choice, with more jobs than was originally planned."
He added the firm will be submitting a formal application to East Lindsey District Council very soon and also hold consultation meetings with residents.
