IT'S a knock-out with Mike Tyson and music to the ears of Tom from McFly...
A Cleethorpes businessman is adding celebrities to his customer base one hangover at a time.
Paul Jamie Kidd, of Elliston Street, and who celebrates his 32nd birthday tomorrow, is hoping his uniquely designed jumpers – called Hangover Hoodies – will help everyone recover from the night before.
Paul said the inspiration came from suffering from one too many rough morning-afters.
"I don't drink much, but I always suffer," he explained.
"Everyone has their own version of a hangover comforter – that top or outfit you put on when you feel rough.
"The Hangover Hoody is a way for people to suffer in comfort and style."
Paul has worked for worldwide companies in his 12 years as a graphic designer.
He said: "I found my passion for graphic design when I went to Grimsby College. I did a media course and found I really enjoyed it, and I haven't looked back.
"The hoodies have a really good finish and they have been snapped up by celebrities.
"I'm just a regular guy, so having these big names and seeing people in the street wearing my hoodies is quite a big thing for me.
"A friend of mine was going to see Mike Tyson so I asked him if he could get one of my hoodies signed.
"When Mike saw it, he asked my friend where he could get one, and has since ordered a custom-made Iron Mike version.
"I'm not out to conquer the world – I just want to help people be comfortable and stylish.
"I work really hard on what I do and seeing these rewards makes it worthwhile."
Find out more about Paul's work by logging on to www.myhangover hoody.com
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