SPEEDING motorists beware – the police will catch up with you.
Today sees the launch of Humberside Police's latest speed enforcement campaign.
Lasting the entire month of April, officers have vowed to crack down on those who are intent on breaking the speed limit – putting the lives of other road users at risk.
Traffic Inspector Mike Dring said: "One of primary functions of traffic officers for Humberside Police is to reduce the number of road traffic collisions which result in people being seriously or fatally injured.
"Statistics indicate that the cause of the majority of fatal and serious collisions is excessive and inappropriate speed.
"To help reduce the number of people who are fatally and seriously injured on our region's roads, we have to start making motorists realise that by breaking the speed limit they are putting their lives and that of other roads users, at risk.
"Officers will be working across the whole of the Humberside area to enforce speed limits and to highlight to motorists about the potential consequences of excessive and inappropriate speed.
"It is estimated, nationally, that about 70 per cent of motorists exceed speed limits during everyday journey's.
"Now that could mean a quick trip to the shops, going to see family and friends, travelling to work or a long distance journey and just an average 1mph reduction in speed nationally will reduce road collision casualties by five per cent.
"It is important people know this and think before they break the law and the speed limit."
At 35mph, a motorist is twice as likely to kill a pedestrian in a collision, than they would if they were only travelling at 30mph.
Exceeding the speed limit was ranked among the top ten most common contributory factor for collisions involving 17-25 year olds car drivers in the Humberside area between 2009 to 2012.
A survey by the charity Brake found that six in ten young drivers said they drive at above 35mph in a 30mph once a week, compared to less than four in ten older drivers.
And exceeding the speed limit was ranked among the top ten most common contributory factor for collisions involving motorcycles with engines over 125cc in the Humberside area between 2009 to 2012.
A report into work-related collisions found that time pressures are often a problem for the at-work driver.
This may encourage drivers to engage in unsafe driving behaviours, most commonly speeding.
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