NEW arrival Cleveland Taylor is hoping the third promotion of his career will help win over the Grimsby Town faithful.
The Burton Albion winger joined the Mariners for the remainder of the season before Thursday's loan deadline.
And the 29-year-old who achieved two promotions with Scunthorpe United wants to complete his hat-trick with their rivals.
That quest begins this afternoon, at Blundell Park, with Taylor set to be involved in the squad to face Barrow.
With eight matches remaining for the Mariners to clinch their spot in the Conference play-offs, the wideman hopes he can change perceptions quickly.
He told the Telegraph: "A lot of the Grimsby Town fans probably hate me, don't they?
"I'm not silly and I know I've got to prove myself to the fans first and foremost.
"When you've played for their local rivals it's never easy, but if I can show them what I can do then it should be a good time here.
"I've had two promotions before in my career and it would be massive for me, this club and this part of the country to achieve that this season.
"I don't want to talk it up too much because there are eight games to go, but that would be fantastic."
After training with his new team-mates for the first time yesterday, Taylor has been impressed by his new surroundings.
"Obviously I had to think about my situation and dropping out of the league, but I'm here now and I'm here to do a job for Grimsby Town," added the pacy attacker, who is out of contract in the summer.
"It's a massive club and they've got everything – they should be in the league.
"There are League Two clubs with poorer facilities and I've been impressed with what I've seen.
"I've left a club that's fighting for promotion for another club that's fighting for promotion, and that always makes the transition a lot easier because it's the same mentality and same focus.
"It's just a different set of lads, so all I've got to do is keep working away and force my way into the team."
It's been a frustrating three months for the Leicester lad who was heavily involved for the Brewers in the first half of the season before falling out of favour with manager Gary Rowett.
The FA Cup defeat to the Foxes, ironically enough, in early January was his last first-team involvement.
However, Taylor insists he can hit the ground running with Town and prove a valuable addition.
"I think the Burton manager had his own plans and brought in a few new players," he said.
"The previous manager brought me in and that's football, that happens.
"Sometimes it's unfortunate for the individual but as a manager he's got to do a job for the team, and personally I've got to do a job – keep playing.
"I've kept myself pretty fit and should be back to full match fitness within a couple of games.
"In your first few games you play off adrenaline anyway, so the sooner you get in the better.
"I'm so exited to be preparing for a game and I'm ready to go."