SUPERMARKET giant Morrisons' Grimsby seafood plant is smashing all expectations, a year on from the announcement it was setting up base in town.
The Europarc facility is firing on all cylinders and with 100 more convenience stores planned to open in the next 12 months, new products are rolling out of the town.
It comes as North East Lincolnshire Council, via the Greater Lincolnshire Local Enterprise Partnership, announced a £36 million programme bid for the local food industry has been submitted to Government, following an unsuccessful attempt in Round Three.
Having been part of the original bid, Morrisons Manufacturing Grimsby is already:
Employing 40 more people than expected with head count up 27 per cent, from the anticipated 150 to 190.
Handling 50 more tonnes of seafood a week, with output up 33 per cent, from 150 tonnes to 200 tonnes.
Managing a new pre-packed line that has gone from a standing start to 60,000 units a week.
The retailer is renowned for producing its own bread and meats, with fish added in September when the first nationwide deliveries were made by town logistics giant Quayside.
Shellfish and pre-pack has been added to the initial wet fish service.
Howard Sims, site managing director, said: "When we began we thought we might employ about 150 people, we are currently operating at 190 people."
The programme bid would allow projects to be brought forward that might not meet the initial £1 million minimum threshold, with the purse strings controlled by NELC.
Declaring the pot open in northern Lincolnshire, Business Minister Michael Fallon urged those who had not won previously to try again.
Details about Morrisons' expansion is in today's Europe's Food Town 2013 supplement inside your Telegraph.