REDUCE congestion, lower emissions and improve the reliability of the town's public transport system.
These are among the aims of the £6-million transformation of Grimsby town centre.
As reported in last week's Grimsby Telegraph, the redevelopment of Riverhead Square and Station Approach will begin in May.
The project is being funded by a £4.3-million Government grant, £850,000 from North East Lincolnshire Council plus contributions from other partner organisations.
Birse Civils, an operating division of council partner Balfour Beatty, has been awarded the main contract for the project, which also includes a cycle hub at Grimsby Town railway station and a raft of initiatives to encourage green transport.
Jason Longhurst, head of development at North East Lincolnshire Council, said: "There are many benefits this project will bring to the travelling public of Grimsby and further afield.
"We aim to tackle congestion by providing viable alternative options for travel other than by car. This will also lower carbon emissions in the town centre through a reduction in car usage.
"By providing accurate passenger transport information and improving journey times, the reliability of the public transport network will be enhanced. This will lead to greater public confidence when travelling by bus and improve the overall journey.
"We will be improving the pedestrian connectivity from Grimsby Town train station into the heart of the shopping centre, which will also enhance the experience of those travelling by train."
Next week: We take a look at how the scheme will encourage the use of green transport.
