A ROCK formation that appeared at Stonehenge this week to promote a new film was masterminded by a former Cleethorpes man.
Michael Brown's newly launched company, PSL Live, arranged for a 3D model of The Croods film logo to be placed at the historic site ahead of the spring equinox.
The former Lindsey School pupil originally left the area to pursue a record deal and later formed his first marketing firm, Beatwax, before setting up PSL last year.
Michael, who lives in Brighton and works in London, said: "I've been working with 20th Century Fox for quite a few years now and we organised the stunt to coincide with the launch of The Croods, which was released at cinemas at the weekend.
"It's a family animation that acts as a metaphor for human evolution.
"It follows the exploits of the first family on Earth as they go on the first-ever road trip to chase the light, or the sun.
"Because Stonehenge is so closely associated with sun worship and the solar calendar, it seemed like the perfect location for the stunt.
"It also happened to coincide with the eve of the spring equinox so the place was full of druids and pagans who thankfully took its appearance quite well!"
Father-of-three Michael, whose mum June and siblings Andrew and Hayley still live in Cleethorpes, regularly returns to the area to visit them.
He is also a keen Grimsby Town supporter and took two of his children to the match at Wembley.
Born in Grimsby and raised in Cleethorpes, Michael worked making double glazing units in Grimsby until securing a record deal with three-piece band Illustrious.
He later founded Giantkillers and The Kingsize Five with friend and former Illustrious bandmate Jamie Wortley, and their first single, I Am A Missile, reached the top spot in the iTunes Blues chart.
His PR and marketing businesses have gone from strength to strength, with Beatbox arranging for a hot air balloon to fly through Tower Bridge in 2009 to promote Disney film Up!
PSL, which has offices in Paris, Milan, Helsinki, Munich and Brussels, as well as London, currently represents Warner Bros, Sony, Nissan and Camelot, among others.
Michael, who also arranged a stunt to mark the launch of The Simpsons movie, added: "There aren't any jobs like mine in Grimsby and Cleethorpes, although I have met quite a lot people from the area who work in marketing elsewhere in the country.
"If I can inspire other young people from the area to chase their dreams then that would be fantastic."
Michael's company is currently working with Total oil to organise a travelling installation to follow the Formula 1 season. It gives fans the chance to view Formula 1 cars up close and meet the drivers.
