MORRISONS shoppers in North East Lincolnshire may soon be able to buy their groceries online after the company entered talks with Ocado share its operating knowledge.
The supermarket chain, which is the fourth-biggest in the UK, has said it will enter the online groceries market in 2014 in a bid to challenge the services currently offered by rivals including Tesco, Sainsbury's and Asda.
The firm has revealed it is in discussions with online grocer Ocado to licence "intellectual property and operating knowledge" but it has been made clear this did not involve Morrisons buying a stake in its business or launching a takeover.
Morrisons blamed an underwhelming Christmas sales season on its lack of online presence and hopes its move into the rapidly-developing sector in addition to the roll-out of its M Local convenience stores will help boost its market share.
