THREE DJs are preparing to spin to records in order to keep soul music alive.
The Cleethorpes Soul Connoisseurs are holding their second all-day charity event of Northern, Motown and Modern Soul music on Saturday.
And people are invited to join them at Lucarly's, in Humberston, from 1pm until late.
Gary Sewell, 51, one of the DJs and organisers, recalls attending all-day soul events more than 30 years ago at The Pier.
He says it is sad that these no longer exist and wants to do all he can to try to resurrect the atmosphere.
"We are trying to keep soul alive within the resort, so we have invited a selection of top DJs from across the country to attend and get involved," he said.
"Our aim is to get all those who used to attend soul events in the past, back out, socialising and enjoying the music once again.
"I feel there is a need for this type of musical genre to stay around."
The group's last charity day in May was a sell-out and raised around £1,200 for a fellow soul enthusiast who had a car accident.
Gary and his fellow organisers have not yet decided where the money raised from this event will go, but want it to help out a local cause.
There are a few tickets left for the day, costing £5 each.
Soul music originated in the United States in the 1950s and early 1960s, combining elements of African American gospel music and rhythm and blues.
In the eyes of co-organiser Pete Riley, 54, soul music never died.
"Soul gets under your skin; it becomes a part of you and that is what I love about it," he said.
"I don't have a favourite artist or song as every day it will change.
"I have even been abroad to see soul artists perform."
The third member of the Cleethorpes Soul Connoisseurs, Chris Reilly, 47, hopes this next event will draw from the success of their first one.
He added: "I enjoy listening to Motown music the most and collecting the vinyl records.
"We have sold a lot of tickets already so there is a keen interest for something like this to take place within the resort.
"Hopefully it will be something we can keep running for a long time."
To purchase a ticket, call Gary on 07739 823030.
