SUPERMARKET staff are riding high in their efforts to raise money for a good cause close to their manager's heart.
Gavin Mears has undertaken a three-day cycle ride, from Grimsby to Nottinghamshire, to raise money for breast cancer.
He jumped on the saddle at Asda, in Holles Street, Grimsby, where he is a manager, and started the first leg, a 30-mile journey to the Scunthorpe branch.
He said: "It is a cause that is close to my heart as my mum suffered from breast cancer and is now in remission.
"I'm quite a keen rider and I cycled 200 miles for breast cancer last year, so I'm hoping I can hold my own."
Joining him as support rider was Peter Dunford, who works in the chilled section at the supermarket, and was travelling on a specially-painted hot pink bike.
Peter said: "It's a really good cause and I always like to help charities where possible so I signed up straight away – and here I am.
"I've done sponsored bike rides before, but that was nine years ago."
The Asda South Yorkshire and Humber area set a target to raise £1,000 during the relay ride, which went to stores, from Hull to Grimsby, then Scunthorpe, Sheffield, and to Arnold, in Nottinghamshire.
Pete hitched a lift back with a colleague in Scunthorpe who used to work in Grimsby – but Gavin's journey continued all the way to Arnold, a total of 150 miles over three days.
And the local area's challenge was part of a wider effort.
The Asda Tickled Pink Campaign £100k Sponsored Bike Ride is travelling the length and breadth of the country.
However, the riders ran into problems before they arrived in Grimsby, requiring assistance when they got lost at Bradley.
Community champion Claire Tilby said: "I had to go out and try and find them so I could get them back on track – but they got here eventually."
Gavin was due to finish the ride yesterday.
Check your Grimsby Telegraph for an update on how much they raised.
