ANOTHER derby day triumph over Lincoln City this afternoon will keep the Mariners fans coming back for more.
That's the intention of Grimsby Town joint boss Paul Hurst as his side go head-to-head with their local rivals for the second time in a week.
After Boxing Day's 4-1 victory at Sincil Bank kept the Mariners top of the Blue Square Bet Premier, Hurst and co-manager Rob Scott are targeting a repeat display in the reverse fixture.
And with around 7,000 supporters set to pack into Blundell Park today, the bosses know it's a golden opportunity to tempt many of them to continue backing the promotion push.
Hurst said: "We're very keen to put on a show today for a number of reasons – to remain at the top of the league, to do the double over our local rivals and to perform in front of a big crowd.
"We said going into the Wrexham game that we had a run of games where there would be big crowds.
"We missed out on one with the Mansfield game being called off on Saturday, but we started off well against Wrexham and then followed it up with a good win over at Lincoln on Boxing Day.
"Today, in front of our own fans, we desperately want to win, there's no getting away from that.
"It will be fantastic to see the ground so full and we want to put on a performance that will make some of the fans that haven't been on a regular basis think about coming for the remainder of the season."
Hurst admits that the Imps' Boxing Day defeat on home turf will have cut deep – as goals from Andy Cook, Craig Disley and Joe Colbeck helped the Mariners to a famous victory six days ago.
But the Town chief also believes that loss will give David Holdsworth's men an added incentive this time around.
"It's easy for them – it's motivation for revenge and to make it more difficult for us," he added.
"We heard their manager's comments after the first game and we've got our views on how we felt the game went. It's fair to say that they didn't exactly match-up!
"But we're confident, in our players and the performances we've been putting on, so we're looking forward to it.
"We certainly don't want any complacency going into it. They've got some injury concerns and you hear a few stirrings and noises from their camp that they're up against it a bit.
"But we've had that before and you can use that as a great motivational tool if you like.
"It's very much about us concentrating on our jobs. We keep saying it and ramming it down the players' throats, that if we keep our side of the bargain we'll be okay."
The hosts go into the derby clash with no new injury concerns, and after seven wins from their last nine matches in league and cup, confidence is high.
Hurst feels his side are ideally placed to sustain their title push at the start of the new year.
"Over the first half of the season the players have put us in a position where achieving something is a possibility," he said.
"At the start of the season, much of the talk was about getting into the play-offs – could we achieve that and make the improvement from last year?
"At the moment, that's looking like a good possibility but, without sounding negative, there are still a lot of teams chasing the play-off spots. A couple of bad performances or poor results could mean that suddenly becomes an issue.
"However, currently, the title is there for a number of teams to strive for and we're one of those sides."
