THIS beauty queen is planning her own pageant right here in North East Lincolnshire.
Jade Clay, 22, the current Miss Face Of The North and Miss Face Of England, is hoping to bring some glamour to Cleethorpes and raise money for three worthy causes at the same time.
The Miss Precious Gem competition will enable local ladies who have either never competed before, or those who want to, to raise money for Brain Tumour UK, Rainbow Child Foundation and Headway.
The event comes hot on the heels of a BBC 2 documentary screened this week, featuring local former Miss UK Della Draper.
Jade, a former Lindsey School pupil who lives in Humberston, is keeping the entrance fee affordable for all as she says the big competitions can be expensive.
"The entry fee is just £25, which is a lot less than most pageants; some charge £100," she said.
"There are no other pageants around here so I just wanted to give the local girls an opportunity to be empowered, to gain confidence and have fun, all for a good cause."
The winner will be named Miss Precious Gem and get a traditional crown and sash, as well as a year's free contract with a modelling agency, a free photo shoot and free dress hire if she goes onto compete further.
There is also a collection of other gifts, including designer bags and jewellery.
Jade said: "Along with the first, second and third placed winners, there will also be the Miss Charity award for the girl who not necessarily raises the most money but the one who tries the hardest.
"There will also be Miss Smile for the girl with the best smile, Miss Congeniality for the most friendly and various other awards.
"There are plenty of chances to win. It's a great chance to have fun, get dressed up and help some great causes."
Throughout the day, Samantha Helen Laight, also from Humberston – the Miss European Tourism and previous Miss Teen UK – will be on hand to give tips and advice to all the competitors. There will also be stalls from designer shops.
The pageant will be held on Sunday, November 4, at The Beachcomber, Cleethorpes, from 7pm.
To register or for more information, visit www.misspreciousgem.com
Admission for spectators is £5.
If you are a business and are interested in helping to sponsor the event, e-mail misspreciousgem@hotmail.co.uk